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To ovrcom th fact that consumrs ar unabl to compar srvics sid-by-sid as thy do with compting products, consumrs rly on surrogat cus (i.., xtrinsic cus) to valuat srvic quality (Schiffman & Kanuk, 2000).
Consumer behaviour from a marketing perspective was discussed in Chapter 2. Schiffman & Kanuk (1997: 558) add to the above by stating that extended. Keywords: Consumer Behaviour; Consumer Behavior Model; Buying Decision Behavior Leon G.Schiffman and Leslie lazar Kanuk defined consumer behavior “as the 6. https://ujdigispace.uj.ac.za/bitstream/10210/302/10/DChapter2.pdf. behaviours in order to influence more downloads and successfully sell apps on the app stores. Keywords: Apps, Apple's App Store, Consumer behaviour, iPhone, iPad, iTunes. Schiffman & Kanuk, 2000]. These Frameworks distinguish a Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed.. - Englewood Cliffs : Prentice Hall, 1991. - 680 p. : il. ; 26 cm. ISBN 0-13-170531-8.
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